Su Taiju Li Ruyi: Promoting market development with factories
In recent years, the domestic market is a favorite for solid wood furniture, and in this year's Suzhou Furniture Fair, there are also many solid wood furniture companies exhibiting. How do solid wood furniture companies deal with the homogenization of products and how should they develop in the future?
Reporter: Mr. Li, hello! First of all, can you introduce the current situation of the solid wood furniture market?
Li Ruyi: At present, solid wood furniture occupies a very large proportion in the furniture market, but the problem of homogenization of products is also serious. In fact, our company has also noticed this problem, so our company has also eliminated a part of the products. At present, the products of the company are all new products. We also do this in order to achieve product differentiation and better adapt to the market development trend.
The product style of our exhibition is modern and simple, which is also to satisfy the current consumer's pursuit of easy and simple life. Our target consumer group is mainly the middle class. This group of people has a certain economic foundation and also pays attention to it. Quality of life is therefore recognized for our furniture products.
Reporter: At present, the general view of consumers is that solid wood furniture is more environmentally friendly, so it is more recognized for solid wood furniture.
Li Ruyi: In fact, we have our own definition of environmental protection. The environmental protection of solid wood furniture is not only reflected in the wood itself, but also in the production process, paint accessories, etc. Only the raw and auxiliary materials and the production process are environmentally friendly, and the solid wood furniture is only Can be called environmentally friendly furniture.
Su Taiju currently has a 500,000 square meter modern drying room in Suzhou, which is unique in Suzhou, but it is very important to improve the quality of the products. I think that the furniture products are only qualified products if they are environmentally friendly in all aspects of production.
Reporter: Just now, Mr. Li also mentioned the concept of environmentally friendly furniture. Does our company need to guide consumers in this regard?
Li Ruyi: In fact, the market and the enterprise are a kind of mutual support relationship. The production of the enterprise can drive the market demand, and the market can guide the production of the enterprise. In this case, what the market needs, what we produce, is also to adapt to the market's production development needs.
Reporter: At present, many people have confused the definition of solid wood furniture. How is solid wood furniture defined?
Li Ruyi: In fact, after the introduction of new regulations on solid wood furniture, our definition of solid wood furniture, the most important thing is to distinguish its various types. In short, solid wood furniture is currently divided into four categories, including wood furniture, solid wood Leather furniture, solid wood furniture and solid wood furniture.
Among the four categories, the wood furniture and the solid wood furniture are easier to distinguish, but the whole solid wood furniture and the pure solid wood furniture are often prone to confusion, and this is often easy to cause disputes. In fact, all solid wood furniture and The main difference between pure solid wood furniture is that there are main and auxiliary materials. In all solid wood furniture, although the main material and auxiliary materials are all solid wood materials, the material types are different, but in pure solid wood furniture, Both the main material and the auxiliary material are the same material used.
In fact, the definition of the concept and composition of solid wood furniture is very beneficial to the development of the solid wood furniture industry. In the past, due to the lack of corresponding guidance, there will often be confusion between merchants on solid wood furniture to deceive consumers and lead to consumption. There is great opinion on the market of solid wood furniture. By establishing relevant regulations, consumers have a psychological bottom, and they can purchase products with confidence.
Reporter: After talking about the situation of so many solid wood furniture industry, can Li introduce the current development of the company?
Li Ruyi: According to our corporate development goals and product positioning, our current brand stores are mainly distributed in secondary cities, but the development momentum in first-tier cities is also very good. At present, we have about 60 specialty stores, one of which There are 18 market-level markets, and the total output value of our company has reached 40 million.
Reporter: How does General Li evaluate the company's participation in this exhibition?
Li Ruyi: Our company has had a lot of confidence in this exhibition earlier, and this exhibition also achieved our expected goals.
There is a certain instability in the current furniture market, and dealers are under certain pressure in the business process. Our company has also noticed this situation. Therefore, while we choose the dealers to cooperate, we will try our best to do the service work of the dealers, including we have increased the marketing team and established a one-to-one regional management system to better Help dealers to carry out business operations and solve some of the operational problems encountered by dealers in a timely manner.
Reporter: I am very grateful to General Li for accepting our interview. I also wish Su Taiju's development in the future is getting better and better!
Li Ruyi: Thank you!
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