The exclusive agent changed the two robbed market furniture manufacturers to be "identified" infringement

Recently, Mr. Xu of Wenling entered the newspaper's rights protection hotline 81812315, claiming that his “identity” selling an exclusive brand of furniture was infringed . It turned out that Mr. Xu and his friend opened a furniture store called “Dian Shang Yi Jia” in Wenling two years ago. The business is not bad, but recently he found a similar style in his own shopping mall in Wenling, but it is different. The price of furniture.

Originally selling the same goods in different stores is not a rare thing, but Mr. Xu said that their store is the only authorized agent of the furniture brand in Wenling, and other stores cannot sell the furniture of this brand.

Exclusive agent encountered non-exclusive sales

The furniture brand of Mr. Xu’s mouth is called “New Weisi”. On July 18, the reporter came to Mr. Xu's shop. He took out the franchise chain contract signed by himself and the factory, which is the owner of the brand “Xinweisi”, Dongguan Kaiyi Furniture Co., Ltd.

Written in the contract, Dian Shangyi is the second-tier franchisee of the brand, and the authorized business scope is Wenling City, Zhejiang Province. The licensee (Dian Shangyi) can not only enjoy the most favorable price treatment given by the franchisor (Dongguan Kaiyi Furniture Co., Ltd.), but also has “new Weisi” products and related supporting services within the scope of authorized business. Operating monopoly rights.

"The contract was signed in 2010. When we opened the business, we got the agent of 'New Weisi' in Wenling." Mr. Xu said that "New Weisi" is the best-selling brand in the store, accounting for sales. About 40% of the total sales in the store.

The staff of the store told reporters that in the second half of last year, they found that some merchants secretly sold the furniture of the “New Weisi” brand.

"At that time, we went to the designated place to find the goods, and found that there is even the furniture of the 'New Weisi' brand in the same car. After inquiring, we know that it is the goods of the 'New Home Life Museum'." A clerk said.

As the shop owner, Mr. Xu immediately went to the "New Home Life Museum" after he heard about the incident and found out the "New Weisi" furniture. "We took the photos and passed them on to the manufacturers. The manufacturers came over there. We negotiated with the 'New Home Life Pavilion' and reached a verbal agreement, saying that the other party no longer sells the products of the 'New Weisi' brand. We thought that this would not happen again, and did not go into the bottom of where their goods came from." Mr. Xu said.

The same city bidding makes sales encounter "Waterloo"

Mr. Xu said that in recent months, the same product of the “New Weisi” brand has appeared in the “New Home Life Museum”, and the business in its own store has been seriously affected.

"I didn't know that they were selling the brand's products again. The customers told us that the 'New Weisi' furniture sold in the 'New Home Life Pavilion' is much cheaper than us." Mr. Xu told reporters that The franchise contract signed with the factory, the sales price of the “New Weisi” furniture in the store is subject to the national uniform price, and they can only make a maximum of 20% off, and now the price marked by the other party is 8 on the factory guide price. Discount, even customers back to say that they can be discounted.

"The other party's approach not only affects our sales, but also affects the reputation of our store. In the past two days, customers have said that the price of furniture in our store is deceiving them." Mr. Xu said that furniture As the downstream industry of the real estate market, the industry did not do well in this year's business. Now, there are such things, and they are caught off guard.

"I have also seen it myself. They are not placed in the same exhibition area. Instead, they are placed one by one in the east. After the inquiry, the salesperson said that the brand of the furniture is 'New Weisi'." Mr. said that he guessed that the other party’s goods should not be sent directly by the factory, or they were either dumped from other places or they were imitations.

Manufacturers demand infringers to stop selling the brand furniture

The reporter then went to the "New Home Life Museum", which is not far from the "Zhang Shang Yi Jia" staff member Xiao Zhang. In the display area on the left side of the first floor of the mall, Xiao Zhang soon found out that one of the white desks and sofas was familiar. After careful confirmation, Xiao Zhang told reporters that this desk and the sofa not far apart were “New Weiss”. "The brand's products, and this sofa is the main product in the store because of its unique diamond cutting design, it is placed in the showroom on the second floor of the store.

The reporter was newly renovated at home and talked to the sales staff in the store on the grounds of buying a desk and a sofa. The salesperson said that the price of this desk was 8,500 yuan, while the price of the sofa was more than 20,000 yuan, but did not specify the specific price. When the reporter asked the furniture brand again, the sales staff seemed hesitant.

Yesterday, the reporter got in touch with Li Tao, the regional manager of 'New Weisi'. Li Tao said that it is impossible for the factory to provide the supply for the “New Home Life Museum”. “They may get the goods from the franchisees in other regions. We have already Inform the living hall to stop selling the 'New Weisi' brand furniture, because they do not have the right to sell the brand's products, the other party also accepted."

Will the “New Home Life Museum” stop selling the “New Weisi” furniture as agreed?

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