Sen Sheng Chen Deguang: The main focus of furniture products is "80"

I can often hear the saying that it is now the world after 80. The so-called "post-80s" refers to groups born between 1980 and 1990. They are now the most active people in this society. They are on the Internet and they are causing topics in the workplace. After the 80s, they are already emerging emerging power consumers. In the furniture consumer market, the post-80s have also become more and more influential consumer power. They pursue fashion, individuality, boldness and rebellion in consumer behavior, and they also have their own clear and individual choices in the decoration of the home. The influence of the post-80s on the furniture market is mainly reflected in the decoration of their new homes, and the selection of furniture and children's furniture accompanying their own lives.

With the age of marriage after the 80s, the layout of new houses has greatly increased the demand for furniture. This generation requires comfort in the new house furniture. Many people say that after the 80s is a generation of "grabbing pleasure", although this statement is biased, but in the home life, it is not excessive. Most of the post-80s generations have received a good education, and their profound cultural heritage makes them have a different understanding of their lives. They like to pursue high-quality life. They are under a lot of pressure in their daily work and life. They hope to be comfortable when they return home. They can not pay attention to the style of furniture, but comfort is a must.

After the 80s, unlike the previous generations, there were too many memories of traditional culture and historical burdens. Together with them, they grew up with a lot of Western culture, the Internet and e-commerce. These factors are superimposed and affect each other, so that after the 80s that have grown up in this environment, they have their own independent ideas and individuality. Because of these characteristics, the criteria for selecting products after 80s are no longer based on the traditional rational cognition of “good” or “bad”, but rather the emotional emotional attitude based on “like” or “dislike”. At present, the combination of plate and board wood is popular among the 80s, because these products are environmentally friendly, economical and stylish, which is suitable for the general consumption level of the post-80s group and their demand for the personality of consumer products.

And after the 80s, it is not only the furniture they need every day, but children's furniture is also attractive to them. Generally speaking, people generally know that children's rooms and children's furniture are prepared for children. It is an independent space that belongs to children completely. Children can play and grow happily inside. Think about it, parents paying for children's furniture, children's furniture is a childhood memories for the 80s. The post-80s childhood material life is generally not rich, many of them are huddled in a room with their parents, neither Mickey dolls are sleeping with them, nor are they cute cartoon furniture for them to put their own small clothes. These memories are rampant, so that the 80s who are now grown up as parents are full of pity for the children. It is not only for the needs of children but also for the vacancies of their childhood feelings. According to some surveys, children's furniture with interesting taste and modularity is especially popular with parents. It is probably because of the blocks and puzzles that are often played after 80s. Therefore, the children's furniture market may wish to target research and development of children's furniture that can be freely combined like a panel.

In general, whether it is furniture for general mass consumption or children's furniture, today, after becoming a mainstream consumer group of furniture in the 1980s, its design direction must cater to the post-80s consumer taste. In 2009, Sensheng Furniture began to integrate the company's brand products in response to this market trend, and launched the American Walnut Series suitable for the consumer group after 80s. The American walnut series products are fresh and natural, and the lines are smooth, which can fully express the needs of modern fashion individualism; the wood grain texture is clear and fashionable; the simple elements are cleverly designed to construct a rich form, and enjoy the charm of environmentalism; she is rounded Modern techniques such as smooth lines are used to interpret the harmony of life, avoiding too rigid and harsh geometric forms, thus creating a modern aesthetic with a unique style, trying to create the most humanized modern home for the modern people after the 80s.

Since its launch in September 2009, the American Walnut series products have successfully built hundreds of franchise stores across the country and are well received by the market. Following her footsteps, Sensheng launched a series of products in the 80-seat consumer market in March this year - fashion and mining.

Fashionable series products are another great leap forward in the style and function of Sensheng's past styles. They are more fashionable, more humane and more practical, and strive to create a stylish and warm home for customers. In terms of design, it uses a different style of solid wood frame structure to interpret the new combination of wood and wood. Even though the shape is changeable, the texture is full of texture, which makes the main body always run through a comfortable and round atmosphere. The color is eye-catching and extremely The sense of mobility, through visual and tactile sense, can directly feel its charm. Her delicate luster, humanized arc corner design, breaking the traditional minimalist style, following the design theme of “round, heavy, fashionable and practical”, with the classic red cherry color throughout, so that modern minimalist furniture can also bring Come to the warm atmosphere, let the family enjoy the rich and comfortable atmosphere, full of warmth and elegant pleasure, create a young, petty and light and warm home environment, closely cater to the young and fashionable consumer groups after the 80s.

Today, after the 80s gradually grasp the right to speak, the main consumer groups of furniture are also transferred to them. Therefore, the design style of furniture products must also closely follow the aesthetic taste of the 80s. How to design a furniture product that is favored by the 80s, not only based on the full understanding of the personality of the post-80s group, but also needs to have full insights into the fashion trend.